Wednesday, June 12, 2013

Video: Xbox boss issues worst possible response to Xbox One critics

Tech bloggers and reporters love to complain about dealing with public relations companies, but there’s a reason these firms exist — and a reason they get paid so handsomely. By working with PR firms on messaging and positioning when it comes to hot button issues, scenarios like the one that unfolded during Xbox boss Don Mattrick’s interview with GameTrailers might be avoided. Instead, Microsoft’s Mattrick told the world that there is a clear answer to critics who don’t like the Xbox One’s requirement for an internet connection: Just buy an old Xbox 360 and forgo the future of gaming. During the video interview, GameTrailers asked Mattrick about the new console’s connectivity requirements. The following is a transcription of his response:



via Gaming News Headlines - Yahoo! News http://news.yahoo.com/video-xbox-boss-issues-worst-possible-response-xbox-162037016.html

No comments:

Post a Comment