Thursday, August 22, 2013

Carmakers look to video games for new routes to market

A McLaren P1 is showcased during a presentation for the game "Forza Motorsport 5" during the Xbox E3 Media Briefing at USC's Galen Center in Los Angeles By Christiaan Hetzner and Harro Ten Wolde COLOGNE, Germany (Reuters) - The spoiler popped up automatically when the speedometer of the new Audi RS7 Sportback moved past 130 kilometers an hour on Charles Bridge in central Prague, creating just enough downforce to ensure the tires gripped the road around the next turn. Racing through the city's scenic old quarter in the "Forza Motorsport 5" videogame is unnervingly realistic - not least thanks to the force-feedback steering wheel that makes the speeding driver struggle to keep control. ...








via Gaming News Headlines - Yahoo! News http://news.yahoo.com/carmakers-look-video-games-routes-market-071316044.html

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