When Microsoft first began sharing details of the new Kinect, Xbox users were immediately suspicious of how the next-generation console would make use of a camera that was always powered on. Eventually the negative press forced Microsoft’s hand, and the Kinect is now no longer required for the Xbox One to turn on. Despite this concession, gamers were still concerned about an interview earlier this year in which a Microsoft employee suggested that the Kinect might use the data it collects in order to create targeted ads for Xbox One owners. Microsoft Director of Product Planning Albert Pinello took to NeoGAF to deny this claim. A NeoGAF user was curious about how NuAds (interactive advertising that uses features of the
via Gaming News Headlines - Yahoo! News http://news.yahoo.com/microsoft-reassures-gamers-xbox-one-kinect-not-misuse-184539481.html
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