They are free to download, fun to play, and fiendishly addictive: mobile games like Candy Crush Saga, Angry Birds and Clash of Clans want to get you hooked, then get your money. In-app purchases helped to drive up spending on mobile games by more than 60 percent to $16.5 billion (12 billion euros) in 2013, according to research house IHS. "What we have done is bring the thought processes and skills of selling and marketing more clearly into the game," said Nicholas Lovell, author of The Curve, a book about making money in a world of free digital content. In any given month, only about one in 20 players of a given "freemium" game makes an in-app purchase, Lovell said, meaning the most devoted end up paying the most, while others enjoy it for free.
via Gaming News Headlines - Yahoo! News http://ift.tt/1fFVcYY
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