Thursday, March 13, 2014

After the Zynga flop, all eyes on King's coming-out party

A woman poses for a photo illustration with an iPhone as she plays Candy Crush in New York By Malathi Nayak and Gerry Shih SAN FRANCISCO (Reuters) - King Digital Entertainment Plc struck gold with "Candy Crush Saga," the runaway hit that made its way onto hundreds of millions of smartphones and spawned a $1.5 billion franchise. Now, the rest of the smartphone game industry is waiting to see if King can pull off a coup in the public markets - and perhaps spur a mobile gaming IPO rush in the process. London-based King is seeking a valuation up to $7.6 billion when it lists on the New York Stock Exchange on March 26. The offering would mark the largest U.S. IPO from a booming mobile gaming industry that has been keen to emerge from the shadow of Zynga Inc, the social gaming firm that lost half its value after a 2011 IPO that valued it at $7 billion.








via Gaming News Headlines - Yahoo! News http://ift.tt/1heTfB2

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