Wednesday, March 5, 2014

Video games target Japan's silver generation

Saburo Sakamoto,88, plays a game at Kaikaya Ltd., a nursing home for the elderly, in Yokohama, suburban Tokyo on February 7, 2014 Yokohama (Japan) (AFP) - At a nursing home in suburban Tokyo, 88-year-old Saburo Sakamoto darts his fingers energetically to catch characters that appear on a touch screen in front of him. The nursing home is run by an offshoot of Namco Bandai, the company behind 1980s arcade phenomenon PacMan, whose pill-popping escapades helped bring video games to a mass youth market. Now the firm is part of a small, but growing band of groups developing video games and home computer entertainment for the so-called "silver generation" -- Japan's burgeoning army of elderly people, who are living longer and healthier lives than ever before. Japan's population has been declining since 2007 and the country is greying, with one of the world's lowest birth rates and highest life expectancies.








via Gaming News Headlines - Yahoo! News http://ift.tt/1nfIdPV

No comments:

Post a Comment