Sony will bring its PlayStation consoles to China through two joint ventures, the Japanese gaming giant and its Chinese partner both said Monday, as they seek to tap a newly opened market. China in January formally authorised the domestic sale of game consoles made in its first free trade zone (FTZ) in Shanghai, opening up a market with an estimated 500 million players to foreign companies including Sony, Microsoft and Nintendo. The opening of the huge Chinese market could be a major boost for Sony's videogame business, its chief executive said Monday, as the firm looks to cast off years of losses. "The Chinese market, just given the size of it, is obviously potentially a very large market for videogame products," Kazuo Hirai told reporters at Sony's headquarters in Tokyo.
via Gaming News Headlines - Yahoo! News http://ift.tt/1oDxfVu
No comments:
Post a Comment