By Paul Lienert DETROIT (Reuters) - It took Silicon Valley chipmaker Nvidia Corp the better part of a decade to gain acceptance as a global automotive supplier, a lesson for other technology firms hoping to make a similar transition from consumer electronics to car components. Nvidia had a thriving business in supplying powerful graphics processors for video game consoles and laptop computers when representatives of Volkswagen AG asked if it could adapt the same realistic, three-dimensional displays for the dashboards of Audi luxury cars. It took six years for Nvidia to develop the chips to power the 3-D navigation system display that launched on the 2011 Audi A8, the brand’s top-of-the-line sedan, compared with three to four years to develop a new chip for gaming applications. Along the way, Nvidia engineers learned the hard way they could not just pop a chip designed for a laptop or a game console into a car.
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