Fred Chesnais has plenty of ideas about how to rebuild a once-great video game company. Among the most important to the chairman and CEO of Atari – the gaming brand whose cartridges, consoles and classic titles dominated the industry more than 40 years ago before it slowly slid into irrelevance – is his belief that getting players to see you as cool again starts with this rule: Don’t do the obvious thing. DON’T MISS: You only have one day left to get a refund on bogus charges from AT&T – here’s how “There’s no point in trying to compete against the big companies or in trying to do the next Call of Duty,” says Chesnais, who bought Atari out of bankruptcy in
via Gaming News Headlines - Yahoo! News http://ift.tt/1dB1qfx
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