Finland's Rovio said on Monday it had signed a deal with Danish toymaker Lego to launch a line of Angry Birds building blocks as a bid to revive its ailing licensing business based on the popular mobile game. Rovio, whose 2014 earnings fell 73 percent due to a drop in licensing the Angry Birds brand on toys, clothing and sweets, said the release of the Lego toys would coincide with the premiere of its full-length Angry Birds movie in spring 2016. The Angry Birds game, in which players use a slingshot to attack pigs who steal birds' eggs, is the No. 1 paid mobile app of all time, but the brand has been losing appeal and Rovio has struggled to produce new hit games.
via Gaming News Headlines - Yahoo! News http://ift.tt/1QEqUFd
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