Tuesday, May 7, 2013

Video game maker drops gun makers, not their guns

Copies of Call of Duty Modern Warfare 3 video game published by Activision Blizzard, owned by Vivendi, are displayed in a shop in Rome By Malathi Nayak SAN FRANCISCO (Reuters) - In the midst of the bitter national debate on gun violence, gun manufacturers and videogame makers are delicately navigating one of the more peculiar relationships in American business. Violent "first-person shooter" games such as "Call of Duty" are the bread and butter of leading video game publishers, and authenticity all but requires that they feature brand-name weapons. Electronic Arts licensed weapons from companies like McMillan Group International as part of a marketing collaboration for "Medal of Honor: Warfighter. ...








via Gaming News Headlines - Yahoo! News http://news.yahoo.com/video-game-maker-drops-gun-makers-not-guns-192317870.html

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